Introduction

Georgina Rees

Candidate Number: 8362

Centre Number: 16607

Click here to be directed to the Centre Hub
Click here to be directed to my AS blog

Welcome to my blog. Here you will find my main product, which is an extract from a documentary, 'One Step At A Time'. Along with this, I have created a double-page spread from a listings magazine focused on the documentary and a newspaper advertisement for the documentary. I have also blogged all my work since July 2013 when I started this project.

Finished Documentary Extract - One Step At A Time

Finished Product - Double Page Spread From A Listings Magazine

Finished Products - Newspaper Advertisement

Introduction To My Blog

Evaluation - Q1 In what ways does your media product use, challenge of develop real media products?

In what ways does your media product use, develop or challenge real media products?

Evaluation - Q2 How effective is the combination of your main product and ancillary texts?

How effective is the combination of your main product and ancillary texts?

I used the same typography for the title on each of the products so it is easily recognizable to the audience and to help create a brand identity.

The double page spread TV listing follows similar techniques, such as Barthes Enigma Code which attracts the eye of the viewer. The double page spreading follows closely to the codes and conventions of a double page spread and would instantly interest any documentary fan.

The large image of the protagonist grabs the viewer's attention as well as the bold typography which helps the reader to understand the genre of the documentary.

There are similarities throughout the products such as the use of orange and black font for the title; all of which help the viewer to identify the documentary.

In all three of my products, there has been a focus on the one main protagonist. When marketing this to the target audience, this will emphasize her importance and the audience will begin to recognize her.

The same typography is used to establish a brand identity, by creating an image that is used throughout marketing. I would also use the same typography and imagery when marketing through social network platforms, press releases and other marketing devices. I have created a Twitter account for my documentary, to help the audience stay up to date with the documentary as well as the main characters marathon training, up until the day of the marathon, to encourage the audience to participate in various forms of fundraising.

I feel social networking is used to connect the audience to the documentary. Social network sites also allows the producer of these products, potentially access to a mass audience. I have also included a QR code which links to the Teenage Cancer Trust website.

I feel this is beneficial as it is encouraging the audience to find out more about this charity which is one of the main purposes of this documentary. This may also influence the audience to spread the link onto other social networking sites to further enhance and gain a mass audience. As my target audience is marathon runners and aspiring young runners, the majority of this demographic group will be social network users. I am using this to my greatest advantage to attract my audience.

The genre of my products is shown throughout the conventions, colour schemes and mis en scene. I would use Facebook and Twitter page for viral marketing campaigns. However, I feel to really connect with my target audience, I would market this product in schools, at sporting events and in sporting magazines. The typography used throughout this production is very simple yet effective and may attract the viewer's attention through it's bold appearance. I feel however, the audience is attracted through the image that encourages the audience to want to find out more.

Henry Jenkins theory states that individuals tap into and combine numerous different media sources and that convergence is a cultural process. I feel I have incorporated this theory as my target audience can tap into my documentary through the use of social media and networking sites, QR codes as well as following Georgina's journey on her Twitter page.

The combination of the three products is extremely effective as it is clear the film is about Georgina, hoping to finish the Brighton Marathon; she becomes the icon for the film. The ancillary products work well together, encouraging the audience and readers to share the documentary online, through social networking which overall creates a strong awareness for both the Teenage Cancer Trust and the documentary itself. The colour scheme of my products were used to gain the attention of the audience and have done this through the use of bright colours. I feel I have successfully created a sense of brand, by using similarities such as the font and the protagonist throughout my production. 

Evaluation - Q3 What have you learnt from your audience feedback?

Evaluation - Q4 How did you use media technologies in the construction and research, planning and evaluation stages?

Textual Analysis - Newspaper Advertisement

Construction - Adding Footsteps

I felt there was too much white space around the title so I decided to add footsteps to make it more aesthetically pleasing. These footsteps also connotes the genre of the sport documentary. I then added the Teenage Cancer Trust logo as this is the charity which the documentary is based on and I felt it was necessary to promote this charity to the audience. I made the 'extra mile' font larger to draw the reader as well as adding an effect in Photoshop to make it stand out. From my research into double page spread listings, many include the vital details, such as the name, time and channel in which the programme is going to be broadcasted at the top of the double page spread, so I used this convention in my double page spread listings.

Construction - Media Magazine

In today's lesson, we had the opportunity to go the annual Media Magazine student conference at the Institute of Education. We listened to a variety of media speakers. David Buckingham spoke about marketing and young people which I found particularly interesting as it is related to business which I am hoping to study. After David, we were introduced to Robbie McKillop who directed 'A Young Doctor's Notebook'. Robbie spoke about the work he has been doing. The final presentation was from Laura Harvey from the CelebYouthUK project. Lastly, we heard from David Brindley who produced and directed 'Educating Yorkshire'. This was very interesting as I had watched the series myself and the audience was able to ask a range of questions/issues raised by the programme. This gave the audience a real insight into how the show was produced and constructed, as well as the issues that may arise when produced and directing a series, especially including a large number of children.

Click here to be directed to the chief examiners blog.

Textual Analysis Of DPS TV Magazine Listings

Construction - Newspaper Advertisement

When creating my newspaper advertisement I firstly had to take a picture. I scheduled a photoshoot and took some images of my main subject but I wasn't happy with the outcome. I decided to look for other images that I had taken and found this image that was taken whilst on holiday in Dubai. Although not obvious, I feel this image is suitable as one of the main tag lines on my newspaper advertisement is 'Can she go the extra mile?'. This long stretch of road is showing that and linking back to the main subject of the documentary; the marathon. The picture was taken on a Canon SLR camera and was taken in black and white. I imported this image onto iPhoto and played around with different colours but after consulting my focus group, I decided to keep the image black and white. Although I could not find any newspaper advertisements for my genre of documentary, I feel it suits the sporting genre. I personally feel that the black connotes the physical and mental strain of the marathon whereas the white challenges this and shows the positive, thrilling moments when training and running a marathon. I decided to use the same font (Impact) on my newspaper advertisement and my double page spread to keep a consistent house style and so it can be easily recognised as a brand to the audience.

Construction - Archived Footage

After carrying out intense research on documentaries, I have learnt that a typical convention of a documentary is to include archived footage. I have managed to gain access to archived footage from the Brighton Marathon 2013 to include in my documentary. I feel this will help my documentary extract become more realistic. Prior to this, I recorded some individuals running along the seafront but felt this did not look realistic or effective.

Construction - Audience Feedback & Focus Group

After consulting my focus group, they suggested that I should include cutaways to engage the audience. I decided to put cutaways in whilst interviewing William about the subject he was talking about. This helped to keep the audience engaged as my focus group felt the interview was too long of just focusing on William.

Construction - Double Page Spread

1. Firstly, I positioned the image on the left hand side of the double page spread. Although I personally preferred the image on the right, from my research I identified that most images are positioned on the left. I cropped the image to cut the surrounding background out. I ensured the weight and treadmills were present to signify that this was taken in a gym. I also ensured the main character was wearing a Teenage Cancer Trust top to represent the charity that would be included in this documentary. This helps the audience to identify what type of genre this documentary will be focusing on.




2. Once the image was positioned, I then added the social media links to Facebook and Twitter as my target audience will be strong users of social media. This will also help to promote and market the documentary as it will encourage individuals to share and put links to the documentary.










3. I then decided added in the text on the right hand side. I decided to put the first two letters on the left hand side of the page to connect the two pages together. I decided to use a rhetorical question to help engage the audience and try to encourage them to watch the documentary. I then added the time and details of when the documentary will be broadcasted. I put around the date and time black lines to help it stand out. This was also a convention I found in my research that the well-known TV listings magazine TV Times does for the majority of their listings.



4. I then included the Teenage Cancer Trust logo so that the audience and readers can easily recognise that this documentary will include information on the Teenage Cancer Trust. This may also encourage the audience to watch this documentary as they may have been directly affected or had personal experience with the Teenage Cancer Trust.

  

5. I then added the main article text to my double page spread. I had separately drafted this on word to make it easier when inserting this. I used three columns as this was a typical convention that most double page spreads have. I decided to leave a space to include a pull quote.

6. I then decided to put a pull quote in. I decided to use "Like the marathon, life can sometimes be hard" and "I must believe". I feel these are in a sense emotive which may encourage the audience to watch the documentary. This was also a typical code and convention that I found in my research.

 7. Finally, I inserted a QR code and the page numbers onto the double page spread.

Construction - One Step At A Time

This is my unfinished documentary. I have uploaded this to show my progression as well as enabling my focus group to view my documentary to answer my audience feedback questions.

Construction - Double Page Spread

These print screens show how my ancillary products have changed after consulting my focus group. I was going to conduct an interview for the article, but I feel this wouldn't promote the documentary as much as it could and encourage people to watch the documentary. I feel if I write about the documentary and explain what is going to be included, without giving too much information away, more people would watch this. I also decided to start with a question to incite the readers to read more. At first, I was using the colours of the Teenage Cancer Trust, red, white and blue, but I have decided to change this and use more bright colours, to make the article more attractive and catch the readers eye. My focus group also thought it would be appropriate to have a QR (quick response) code to link to the Teenage Cancer Trust, to encourage the audience to read and find out more about this charity. These print screens show my progression of my ancillary products, and I am continuing to improve these to the highest standard by regularly consulting my focus group and looking at other double page spread in TV listing magazines.

Construction - Audience Feedback

Construction - TV Listings Double Page Spread

In today's lesson, I received feedback from my focus group on whether I should write my article in first or third person. After having looked at other TV listings magazines and asking my focus group, I have decided to change my article from first person to third person, giving the reader more information about the documentary itself. Here is my original, first person article but I am going to work on changing this to fit the typical conventions of a TV magazine. I have also carried on working on my TV listings layout which has changed dramatically.

Construction - Font Titles

I have identified simple fonts, so it is easy for the viewer to read. I contacted my audience feedback to find their opinions on these fonts. The responses I got were:

"They are all fairly similar, however, I like the bottom one, 'Piston Pressure', as I feel this is the most powerful and catches the viewers eye."

"I like the the top one, as it is not too in your face and it is easy to read. I personally would have a play with the colours instead of using black."

After consulting my audience feedback, I feel the bottom font, Piston Pressure, is most suitable for my documentary as it catches the eye of the reader.

Construction - Taking Pictures

In today's lesson, I took pictures for my ancillary products. I took these in the school gym as I feel this is a relevant location as this is where I will be training for the marathon. In my next lesson, I will take the opportunity to edit and sort out suitable images which I can use for my ancillary products.

Construction - Teenage Cancer Trust Social Networking

After conducting my research, I found that social networking has a major influence in teenagers lives. I found the above image, which briefly explains what the Teenage Cancer Trust does but I have edited this to incorporate the social network sites. The below image shows the edited version with the social network information and links. I also have added the hotline number as I feel this is important.

Research - Looking At The Evaluation & Blog

In today's lesson, we looked at the evaluation and coming towards a conclusion. I learnt how my blog should be presented, to ensure that the examiners can identify what brief I have chosen. I learnt that the level of academic response for my evaluation questions need to be much higher and in far greater detail than at AS. I will ensure that the language used, as well as the detail will show an improvement from AS by looking at other candidates work and by incorporating the research I have carried out. The main points I learnt from today's lesson were:

• To ensure my blog is presented as an on-going journey, showing the process and improvements throughout 
• Analysing existing media texts is a crucial aspect of research, and to ensure I show this when creating my final products
• I need to research and identify more a potential target audience and audience research
• Ensure I show how I have used my research that I have carried out in my final products and the connections between the research and construction
• I need to ensure that I clearly set out my blog so it makes it easier for the examiner to distinguish whether it is research, planning or construction work

Research & Planning - Doctor Who Radio Analysis

Doctor Who Radio Trailer Analysis

Research & Planning - What's On TV Double Page Spread

Research & Planning - Analysis Of Double Page Spread From TV Listing Magazine

Research & Planning - Virgin Marathon Social Media

In today's lesson, I researched into social media. I learnt that Virgin, in 2011, launched its first every social marathon. The Virgin Social Marathon saw the social media teams from every UK virgin company, from Virgin Active to Virgin Wines, all tweeting and using Facebook together from the same room for one day only.

A Virgin employee who participated in this event said: 

"The Social Marathon is (probably) an equivalent exercise in endurance as the London Marathon, so seeing as its for most of the working day rather than just a few hours we will need an essential tea break in order to keep going. Therefore at around 4pm well be attempting a tea break trend on Twitter to see if we can get as many people sharing a nice cuppa as possible. Tea is Richard Bransons favourite drink so its in his honour the man who never seems to take a break! We will even offer the chance for anyone local to Soho to tweet their way in to Virgin Medias Our House and join us for tea"

This image shows the race day digital coverage of the 2013 London Marathon. As well as the typical social networking sites such as Facebook and Twitter, the London Marathon had its own hash tag as well as automatic Twitter tracking of celebrities and athletes. 

Click here to be directed to a blog of an individual who believes the Virgin London Marathon has inspired social media creativity.

Virgin London Marathon - slideshow

Research & Planning - Children In Need Double Page Spread TV Analysis

Research And Planning - Codes And Conventions Of A Radio Trailer

Research & Planning - Recreational Running Double Page Spread

Research & Planning - Teenage Cancer Trust News Article

I came across this newspaper article today which marks the start of Teenage Cancer Action week. It aims to make children and young people aged 13 to 24 more aware of the five most common signs of cancer in their age group. This shows that my chosen topic is relevant and it is trying to get more publicized. I feel that my documentary will help to do this.

Research - TV Times

I gathered some research into TV Times, which is the TV listings magazine that I feel my documentary will be featured in. 

Click here for the TV Times app.

Click here to be directed to an article about TV listings price war.

Research & Planning - Branding Articles

Here are links to articles about branding which I found particularly interesting:

Article relating to Pretty Little Liars
Article relating to Taylor Swift
Article relating to branding the BBC

Research & Planning - Branding - Channel Four

Research & Planning - Channel 4 Sales - Quarter 2 2013

Channel 4 Sales - Q2

More PowerPoint presentations from Georgina Rees

Research & Planning - 7 Killers Facts About Advertising

There's been a lot of intriguing research into how TV advertising works and why. Thinkbox carried out this research.

Research & Planning - Branding Channel 4 Style Identity

Research & Planning - Codes And Conventions Of Documentary

During my research, I found a video which included the codes and conventions of a documentary. This has helped me when filming to ensure that I include the codes and conventions of a documentary.

Research & Planning - What makes a good short film?

I have conducted some research on short films and what makes a good, effective short film. The below website I found very useful and I know it is from a good, reliable source (BBC) so I will take some tips from here. The top tips from this website on what makes a short film is:

• An Exciting & Original Idea
• A Strong Script
• Good Acting
• High Production Values
• Make It Short
• A Strong Beginning
• Avoid Repetition & Punchline Twists
• Exciting New Techniques & Style

http://www.bbc.co.uk/filmnetwork/filmmaking/guide/introduction/what-makes-a-good-short

Research - Short Films

I have conducted some research on short films. I found this particular video very good. I like the fact that there is no dialogue used in this film and the narrative is shown to the audience just by music and film. I am considering using just background music in parts of my short film/documentary.

I have also found the above short film which is very different to the previous video yet is still very effective. This short film has won three awards and two different festivals. 

Research - Focus Group

Research - Eddie Izzard: Marathon Man

I set out to run 27 marathons in 27 days as a tribute to Nelson Mandela and his 27 years spent in prison.

Having completed 4 marathons, unfortunately, I have had to put my attempt on hold due to unforeseen medical complications that have arisen due to a multitude of factors including severe terrain, humidity and altitude. But I wish to say that my attempt is not over and I will return to South Africa and run the 27 marathons and finish this story.

I owe that to Nelson Mandela who has inspired the world to struggle and succeed no matter what obstacles are thrown at us. - Eddie Izzard

As the marathons are run, we will be filming a documentary about Nelson Mandela's life and I will be talking to people who know him and who struggled with him over those 27 years. This documentary will be broadcast on Sky TV in the UK and is being sold to countries all around the world" - Eddie Izzard

Research - Documentary Research

Research - Treatment

Research - Learning About Film

It was recommended that I looked at the learning about film website to help me with my filming. Click here to visit this website. From this website, I learnt that:

• I shouldn't try and fit everything into one shot. Use different shots to show different things.
• Sound is as important as pictures. Unless you’re making a silent film, you should pay at least as much attention to sound as you do to the images.
• There are lots of ways to use sound. You can use sound to help show where and when the film is set, draw attention to important things, create an atmosphere or set a mood, depict a character, warn that something is about to happen.
•  I should show something new with each shot. Show something different, or show a different view of the same thing.
• I should get the pace right. Don’t make your shots too short so that they just flash by, or so long that the audience gets bored.
• I should shoot in one direction, then in the opposite direction. If you do this, it makes the editing look less obvious. It also means that you can show a person and what they’re looking at, or two people together, using closeups. This gives the film more impact.

This research will help me with the filming process, as well as editing.

Research & Planning - First Look At Footage

In today's lesson, I uploaded my footage which I recorded over the summer onto iMovie. I started to sort out what clips are suitable and clips that aren't.

My footage that I have recorded were taken at Hockley Woods and at my address. The image below shows where this is located.

Research & Planning - Story Boards

These story boards show my initial idea. The story boards have helped me consider different shot types and angles as well as the length of different shots before actually starting any initial filming. 

Research & Planning - Brighton Marathon & Teenage Cancer Trust

• The Brighton Marathon is a road race run over the distance of 42.195 km or 26 miles and 385 yards.

• It takes place each April in Brighton on the south coast of England.

• The inaugural Brighton Marathon was organised by former international athlete Tim Hutchings and former Brighton club athlete, Tom Naylor. The first running of the race took place on 18th April 2010. 

• The race opened to 12,000 entries, with 7,589 participating on race day.

• The course start line was at Preston Park. The route took in some of the sights of central Brighton before heading East towards Rottingdean.

• The race then headed west out to and around Hove, before returning on the seafront and finishing on Madeira Drive, close to Brighton Pier.

• In Year 2 (April 2011), over 8,000 runners took part with spectator numbers estimated at around 120,000. The race has acquired the status of “Britain’s No. 2 marathon” for its profile in the national running arena, for its standard of race organisation and for the publicity generated by the event. 

•  The 2012 event has seen a 20% increase on entries to an acceptance of 18,000, putting it in the top 12 running events in the UK. In September 2011.

Teenage Cancer Trust

• Teenage Cancer Trust is a charity that focuses on the needs of teenagers and young adults with cancer, leukemia, Hodgkin’s and related diseases by providing specialist teenage units in NHS hospitals. 

• The units are dedicated areas for teenage and young adult patients, who are involved in their concept and creation. Medical facilities on the units are colourful and vibrant environments, equipped with computers, TVs, game consoles – designed to be places where friends and family feel comfortable to visit.

• The charity has units in London, Leeds, Liverpool, Birmingham, Sheffield, Newcastle, Manchester, Glasgow, Southampton, Edinburgh  Cardiff, Bristol, Cambridge, Hull, Leicester and Nottingham.

• The charity also serves as an advocate for teenage cancer needs, becoming instrumental in the establishment of related research and national and international forums.

• It also provides support services and education related to teen cancer.

Statistics

• Every day in the UK, seven young people aged 13 to 24 are told they have cancer. That’s about 2,100 young people a year.

• Cancer is the number one cause of non-accidental death in young adults in the UK.

• One in 312 males and one in 361 females will get cancer before they are 20.

• Boys up to the age of 15 have a one in 450 chance of developing cancer, rising to one in 208 by the time they reach 24. Girls up to the age of 15 have a one in 517 chance of developing cancer, rising to one in 239 by the time they reach 24.

• Different cancers predominate at different ages: leukaemia, lymphomas and brain tumours in 13 to 18 year-olds, and lymphomas, carcinomas (soft tissue cancers) and germ cell tumours (e.g. testicular cancer) in 19 to 24 year-olds.

• Incidence rates are now higher in 13 to 24 year-olds than in children, yet survival rates for this age group have not improved as much.

• In England, five year survival stats for teenage and young adults (TYA) are approximately 69% for males and 73% for females. However due to the spectrum of tumours arising in teenagers and young adults this varies from 89% for male germ cell tumours (e.g. testicular), to 42% for males with Leukemia and 46% for bone sarcoma.

• Young people get some of the most aggressive cancers. But because only 0.6% of all cancers occur in young people, they are often misdiagnosed initially. This decreases their chances of survival and can mean they are excluded from clinical trials.

• 61% of young people with cancer felt their diagnosis could have been made quicker. 21% of young patients reported that their GP’s did not refer them to a specialist at all, despite almost 59% presenting at least two of the most common cancer symptoms: pain, lump/swelling, tiredness, headache or drastic weight loss.

Click here to be directed to a very inspiring article about The Teenage Cancer Trust.

Research & Planning - Postmodernism & Intertexuality

• Postmodernism is when one text references another and how the references influence the audiences' perceptions and interpretations. It involves the breaking down of barriers.
• Postmodernism is typically known for challenging standard norms and values.
• Intertextuality refers to  the linkage across texts or discourse events (where one text refers to the other)
• A print example of this is when an artist uses a well known phrase to title their album cover. The Stereophonics used the widely known war statement 'Keep Calm And Carry On' for their seventh studio album title. 

 

• Morrisey's "Everyday is Like A Sunday" uses intertextuality throughout his video. For example; Morrisey's strong vegetarianism beliefs are shown through the girl writing "meat is murder" on the postcard.

Research & Planning - The Beginning Of Film

• The Lumière Brothers - 1890s

• The Lumière Brothers were the ground breakers of film. 
• They came from Lyon in France, where they worked in their father's photographic factory.
• In 1894, they saw Edison's kinetoscope in Paris, and decided to design a camera of their own.
• By Feburary of the next year, they had produced a working model of their ciné camera, which called they a cinématographe.
• The films produced by the Lumieres' camera were usually about 50 seconds long.
• They mainly produced "actualities", a reflection of everyday life, mini documentaries
• Silent films are useful to look at, showing an evolution of visual language and grammar of film that formed the codes and conventions of today. 

George Méliès - 1902

• Was a French illustionist and filmaker
• Famous for leading many technical and narrative developments
• George and his brother created the film "Le Voyage Dans La Lune" (A Trip To The Moon)
• The film was a black and white silent science fiction film
• The film runs at 14 minutes at a frame rate of 16 frames per second

Research & Planning - Background Music Ideas

I heard this song being played on TV and believe it is appropriate for my documentary. The song starts slow but then the pace picks up almost creating a journey. I am going to consider using this song for my documentary.

Research & Planning - Examiners Report January 2013

• Some real excellence and technical flair at the top end of the moving image work but, interestingly, work from a wider range of candidates seem to have benefited from moving away from low end video cameras towards DSLRs. DSLR cameras appears to have increased the quality of candidates' production work.

• Moving image work made very good use of sound, many creating their own diegetic and non-diegetic soundtracks, doing foley work etc.

• Original images were clearly used.

• There were several centres in which the ancillary tasks appeared to have been given insufficient attention in terms of the preparation of candidates' skills, confidence with relevant software as well as research and planning.
• Font choice seemed to be weak, with many candidates seemingly taking little time to consider suitable fonts for the genre.

• Candidates generally needed to take more test photographs and consider framing, lighting and mise en scene so that they had better images to work with.

•  Some excellent examples of detailed textual analysis research for all three texts, and audience research which informed the planning. Research into existing media texts was more comprehensive in this series than in the past.

•  Evaluations were generally relevant and were usually organised as discrete responses to each of the set questions.

•  Work was generally submitted promptly by centres and with the correct paperwork.

• The majority of centres had taken note of previous moderation reports and created blog hubs for the submission of candidates’ work, which is excellent practice.

Research & Planning - Running Dates - Logistics Of Filming

I have carried out some research and found out potential dates in which I could film footage:

• London Victoria Park 5K Run - Saturday 12th October
• Capital Runners Bushy Park 10K - London - 28th July 2013
• Self-Transcendence 5K - London - 29th July 2013
• Self-Transcendence 10K - London - 3rd August 2013
• Regents Park Race - 10K - London - 4th August 2013
• Self Transcendence Relay - London - 5th August
• Capital Runners - Richmond Park - 10K - 11th August 2013
• Greenwich Park - BHF - London - 17th August 2013
• Clapham Common Series Race - 18th August 2013
• Beat The Banana - Hyde Park - 5th September 2013
• 5K Run Challenge - Victoria Park - 12th September 2013

For these shoots, I will need the video camera and a tripod. To get to these places I will need to buy a travel card. I will not need to use any props as they will be provided at the fun runs such as: runners, water, charities, runners families and medals. I will primarily focus on shooting the runners as this will be my main focus point and also the hardest to shoot if not at a fun run.