Research & Planning - Postmodernism & Intertexuality

• Postmodernism is when one text references another and how the references influence the audiences' perceptions and interpretations. It involves the breaking down of barriers.
• Postmodernism is typically known for challenging standard norms and values.
• Intertextuality refers to  the linkage across texts or discourse events (where one text refers to the other)
• A print example of this is when an artist uses a well known phrase to title their album cover. The Stereophonics used the widely known war statement 'Keep Calm And Carry On' for their seventh studio album title. 

 

• Morrisey's "Everyday is Like A Sunday" uses intertextuality throughout his video. For example; Morrisey's strong vegetarianism beliefs are shown through the girl writing "meat is murder" on the postcard.