Research & Planning - Virgin Marathon Social Media

In today's lesson, I researched into social media. I learnt that Virgin, in 2011, launched its first every social marathon. The Virgin Social Marathon saw the social media teams from every UK virgin company, from Virgin Active to Virgin Wines, all tweeting and using Facebook together from the same room for one day only.

A Virgin employee who participated in this event said: 

"The Social Marathon is (probably) an equivalent exercise in endurance as the London Marathon, so seeing as its for most of the working day rather than just a few hours we will need an essential tea break in order to keep going. Therefore at around 4pm well be attempting a tea break trend on Twitter to see if we can get as many people sharing a nice cuppa as possible. Tea is Richard Bransons favourite drink so its in his honour the man who never seems to take a break! We will even offer the chance for anyone local to Soho to tweet their way in to Virgin Medias Our House and join us for tea"

This image shows the race day digital coverage of the 2013 London Marathon. As well as the typical social networking sites such as Facebook and Twitter, the London Marathon had its own hash tag as well as automatic Twitter tracking of celebrities and athletes. 

Click here to be directed to a blog of an individual who believes the Virgin London Marathon has inspired social media creativity.

Virgin London Marathon - slideshow